Tuesday, January 22, 2013

365 01/22

when i think of blue, one of the first things that comes to mind is denim. and when i think denim, i think madewell. known for their denim work, madewell is an trendy, urban-style shop with pieces for every fashionista - and even those that don't consider themselves fashionistas.

guess what color the madewell logo is? yep, it's blue. how did you guess!? mimicing their signature fabric and a hand-written type, this logo is a spot-on example of a logo that truly fits the company.

and, while browsing the madewell online shop, i learned one of their denim secrets. they suggest NOT washing your jeans! instead, put them in a plastic bag and stick them in the freezer for a few days. the fridig air and ice will clear away unplesant odors without fading or shrinking your favorite blues. (now, let me just add my own two cents: if they are really dirty and caked with mud, you may want to wash them. but for everyday jeans worn around town, give it a try!)


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