Bright Pink is an organization that focuses on early prevention and healthy lifestyle choices for 18-45 year old women. Their mission and strategy, direct from their website, is, "We’re saving women’s lives from breast and ovarian cancer by empowering them to live proactively at a young age. We target the 52 million women between the ages of 18-45, as well as the people who love and influence them. We focus on health, not cancer, to inspire women to practice prevention. Our innovative programs, strategic initiatives and powerful partnerships directly reach women in their daily lives and healthcare providers in their daily practice."
BCRF is a foundation with it's own mission, "Our mission is to prevent and cure breast cancer by advancing the world's most promising research. Research is leading us to the core of this insidious disease. Research is transforming lives every day as women and men get the help they need." Just this week they announced a record-breaking $63 million commitment to funding research for the 2018-2019 year. With 300 scientists at leading institutions, they will use these grants to study everything from the biology of a cancerous cell to developing new treatments.
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